NEVER GO ALL IN

“When we launch an idea it has to meet at least two minimum financial criteria. One, we can’t borrow money to fund the idea. Two, if it fails it can’t be fatal, meaning if our decision is faulty it can’t have the possible consequence of closing us down. In poker, you call this going “all in.” Too many businesses have closed as a result of going all in on one decision that they just knew would be a success. I’ve spent twenty years building this business; I’m not going to risk the whole thing on any one decision, idea, or product line. We never go all in.” - Dave Ramsey from EntreLeadership