IT’S TIME TO STARVE FEAR OF ITS FAVORITE FOOD

“I handle this dilemma myself by omitting time from the equation—since time is what drives fear. The more time you devote to the object of your apprehension, the stronger it becomes. So starve the fear of its favorite food by removing time from its menu. 

For example, let’s say that John needs to make a call to a client, a task that immediately causes him to feel anxiety. So rather than picking up the phone and making the call immediately, he gets a cup of coffee and thinks about what he is going to do. His lengthy contemplation only causes his fear to grow, as he imagines all the ways the call could go badly and all the potentially terrible things that could happen. If confronted, he’s likely to claim that he needs to ‘prepare’ before he makes the call. But preparation is merely an excuse for those who haven’t trained properly—and who use it as a reason to justify their last-minute reluctance. John needs to take a deep breath, pick up the phone, and just make the call. Last-minute preparation is just another way to feed the fear that will only get stronger as time is added. Nothing happens without action." Grant Cardone from The 10X Rule